Spotless

When we were first approached by Spotless their existing website was a poor showcase of their great work and without a modern CMS was providing increasingly hard to manage day-to-day.

The redesign was an opportunity to provide extra detail on the agency’s services, present a far more engaging portfolio of their impresssive past projects and make more of the great wealth of original writing found in their blog. Flexible styling options and easy embedding of multi-media helped make content in this section clearer and more engaging for readers. Simplified categorising and improved search options have both also made content discovery that bit easier, encouraging visitors to dive deeper into the Insights archives.

Undoubtedly one of the most significant steps forward with the redevelopment was the adoption of a Responsive design. The constraints of mobile really force you to focus on the elements that are fundamental to each page and pay even more careful attention to their presentation. To support this process from the early wireframes onwards we were conscious to test our outputs with real devices. Our mobile device lab, which has a range of smartphones and tablets of all different sizes really helps to get to grips with how a design will work in the real world.

As a busy agency Spotless needed managing their new website to be as simple and efficient as possible. WordPress was a natural choice here with a very shallow learning curve but the ability to deliver comprehensive control over the site’s content. It also provided great scope to easily extend functionality in the future. In addition to the public-facing changes to the site we were able to improve the offering for Spotless’ existing customer clients by rolling out redesigned password-protected client pages, again all managed through WordPress.

It is always great to work with a client who shares our belief in putting the end user at the centre of a digital product’s development. Investing the time to ensure everything from performance through to accessibility are working together to enhance and simplify the user experience really does pay dividends.

Fast-forward to 2016 and Spotless were refocusing their offering and re-positioning themselves as a Service Design agency. Our brief was to help reflect these changes online and assist with the further development of the overall branding.

Once again we worked closely with their team over serveral months to build on the advances of the previous redesign, finding further refinements in key sections such as the Portfolio and Insights articles. Additional flexibility was also introduced to content management, achieving a more truly modular design that includes options to re-arrange existing pages or build new ones using a drag and drop interface. This not only significantly speeds up experimention with different content and layout ideas, but lays the foundation for a site that can more easily evolve over time to support the changing needs of their growing business.