CENTURY

CENTURY wanted to achieve a design that would feel engaging, interactive and app-like.

Through a combination of video backgrounds, icon animation and a subtle fade/move effect on key blocks of content within each page we were able to create a real sense of movement. This impression of a story that unfolds as the user scrolls down also aimed to encourage exploration deeper into each page.

We were careful to ensure that all these motion elements would degrade gracefully on less capable browsers so the site’s content remained fully accessible regardless of what device a visitor might be accessing on.